SHESADESIGNER was founded by Kyra Andrew in March 2023. Each and every piece is designed and handmade and shipped out by Kyra in Sydney, Australia at her home studio.
Kyra’s style encapsulates futuristic, experimental, dark feminine and non-conventional ideals allowing her to curate pieces that stray from the norm to create garments you never knew you needed. SHESADESIGNER evolves with each collection as Kyra consolidates her creative influxes into new drops and pieces.
Creating it’s current unique aesthetic, making you feel elevated and iconic at every event, in any season and for any occasion.
Kyra’s innate love for designing and curating pieces herself extends from her bachelor study at the University of Technology Sydney where the basis of her knowledge was established. However the real art to her work has been gifted to her by the unrelenting love she has for fashion.
SHESADESIGNER began by up-cycling thrifted denim into unique festival outfits, which quickly evolved into a brand, a website, and the beginning of an exciting creative journey. I’ve always wanted to work for myself and have my own brand and I knew there was no better time to start.
My time at UTS marked the beginning of my journey as an emerging fashion designer. Since then, I’ve worked hard to develop elevated ready-to-wear collections, with most pieces made from deadstock fabrics. Sustainability is a core value of the brand, and I’m committed to incorporating conscious design practices wherever possible.
Running a business indecently is undoubtedly challenging, but my passion for what I do keeps me driven. I’m constantly striving to grow, evolve, and elevate both my brand and myself as a designer.
A milestone for my brand was seeing one of my limited edition dresses, designed during my second year at uni, featured in Side-Note Magazine. It was a surreal and incredibly fulfilling moment to see my work come to life in an editorial alongside such established names in the industry.
I feel inspired every day by the amazing creatives around me, and I truly can’t wait to see what the future holds for SHESADESIGNER.
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